SoBigData++ strives to deliver a distributed, Pan-European, multi-disciplinary research infrastructure for big social data analytics, coupled with the consolidation of a cross-disciplinary European research community, aimed at using social mining and big data to understand the complexity of our contemporary, globally-interconnected society. 

Pushing the FAIR and FACT principles further, SoBigData++ render social mining experiments more easily designed, adjusted and repeatable by domain experts that are not data scientists. 

SoBigData++ advances from the awareness of ethical and legal challenges to concrete tools that operationalise ethics with value-sensitive design, incorporating values and norms for privacy protection, fairness, transparency and pluralism.